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But they're less relevant for B2C businesses. If your business is B2B, almost definitely.Īfter all, 97% of B2B marketers use the platform for content marketing, and LinkedIn articles are a key part of that. Should You Use LinkedIn Articles for Your Business? So now you know who uses it, the big question is. In general, it appeals to professionals keen to advance, and make connections for, their careers and businesses. The majority ( nearly 60%) are between the ages of 25 and 34 years old, though that’s not to say other age ranges can’t be reached.

Affluent- most of the users earn $50,000 upwards, with 45% earning over $75,000.

Well educated- 51% of users are educated to college level or higher.

It has 722 million members, with around half of them considered monthly active users. It is currently owned by Microsoft who acquired the company in 2016. It was profitable within 3 years, and listed on the New York Stock Exchange as a public company in 2011. Older than Facebook, it was launched in 2003. LinkedIn is the social network for professionals, and is largely focused on work, business and careers. What Are the Benefits from Publishing LinkedIn Articles? What Articles Should You Publish on LinkedIn?

How to Increase Engagement With Your LinkedIn ArticlesĮnsure Articles Are Visible Outside LinkedIn Get the cheatsheet you need to publish articles on LinkedIn effectively:

Download linkedin pulse for company page